As we develop our Personal Brand as authors, we do so generally with some far-off goal in mind: positioning ourselves to our future readers, or giving an interview about our […]
Personal Branding can seem quite involved — and as with anything, you can raise it to the level of obsession. (Not that I’ve ever done that). However, the easiest brands […]
If you’re still reading, you’re here to learn about branding — specifically, personal branding. Of course, I’m not talking about burning your own skin, but it’s interesting to note that […]
Now that you have established your brand’s beliefs and values, or the emotional, spiritual and cultural values addressed by your brand, it’s time to consider your brand’s benefits and attributes. […]
Part of a series of brief articles on the Power of Personal Branding. With this article, we begin to explore the ‘meat’ of your personal brand and for that we […]
In talking to my friends, associates and random strangers, I’ve noticed that while many seem intrigued by the concept of Personal Branding, the most popular reaction after hearing about it […]
As any basic marketing class will tell you, there are 5 – P – s of Marketing to keep in mind as you consider offering a product or service for […]
What’s in a logo? In the world of branding, everything. A logo is the identifying symbol for a company that serves as a snapshot for what that company – stands […]
Whether you’ve gone through a Personal Branding exercise or not at this point, it’s relevant to discuss what you’re now going to DO with your Brand. How can having a […]
For writers, the grass can often seem greener on the other side of the genre fence. Maybe you’ve been toiling away at your Regencies’ but you hear that Paranormal Romance […]
