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Articles by Joanne Rock


Courting The Muse

There's nothing quite so satisfying for a writer as when the creative well overflows, when your characters pull you out of bed every day, begging you to tell their story and give them life. For most writers, these creative bursts are rare, fine moments. Treasure them while you can! In between these deeply imaginative times,

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Creating a Promotion Target List

Looking for new places to send promotion information on your latest release? An outlet to publicize placement in a contest? Here is a list of spots you might not have considered for your publicity kit, advance reading copies, press releases or other promotional materials. Hometown newspaper (often a weekly), and regional newspaper (a bigger daily

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Honing Your Synopsis Skills

The most challenging, hair-pulling, teeth-gnashing piece of work you create as a writer is also your most single most important selling tool.  If you haven't taken the time yet to sit down and apply all your creative talents to crafting a killer synopsis, grab a chair and start right now.  No matter how fabulous your

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Miniseries: Maximum Payback

Benefits of a Miniseries: * Each book is promo for other books. * Creative opportunities to hook readers on upcoming characters and/or enjoy "epilogue" style moments for previous characters. * The longer length of a series gives you room to explore deeper backstories with characters as their conflicts build over several books. * Promoting a

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Publicity Tools For The Romance Writer

Welcome to Tools of Publicity for the Romance Writer. Allow me to arm you with the essentials you need to persuade journalists to write stories about you, editors to publish them, and radio and television personalities to invite you on their shows. First, you need a press kit, which is a folder or other package

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