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The Business of Writing › Branding/Promotion/Marketing


Being A Brand

Starbucks. Nike. Microsoft. On the surface, they are words that mean little or nothing. But when you see the name on billboards or TV or on a product, you know exactly what they represent. Starbucks calls to mind not just a cup of coffee, but a certain level of SUV-driving Yuppie affluence. Nike suggests sports

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Book Signings Are Your Best Friend

Article posted by Nina Davies with the permission of Cheryl Kaye Tardif. So you've written a book, had it published and you are now facing the dreaded book signing or book launch. Your palms sweat at the thought of facing droves of people and actually having to talk to them. You are a writer, not

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Creating a Promotion Target List

Looking for new places to send promotion information on your latest release? An outlet to publicize placement in a contest? Here is a list of spots you might not have considered for your publicity kit, advance reading copies, press releases or other promotional materials. Hometown newspaper (often a weekly), and regional newspaper (a bigger daily

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Creating An Internet Identity - For Authors

Article posted by Nina Davies with the permission of Cheryl Kaye Tardif. October to December is usually the busiest season for anyone wishing to promote their books. This is the time to schedule book signings at bookstores, readings at libraries and cafes, and it's also the time to fork out advertising dollars. Books don't sell

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Creating Your Own Name Brand

What's in a logo? In the world of branding, everything. A logo is the identifying symbol for a company that serves as a snapshot for what that company - stands for - or represents. Typically, a logo is comprised of stylized, colored text and, in many cases, an accompanying image. The combination of the Nike

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Getting The Most Out Of Email Lists

There are thousands of e-mail list out there on every subject you can imagine, and probably on a few you can’t and wouldn’t want to imagine. No matter what kind of writing you do, you can bet there are a number of lists just for that genre, or even sub genre. These on-line communities help

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Getting Your Brand Ready For Conferences

As we develop our Personal Brand as authors, we do so generally with some far-off goal in mind: positioning ourselves to our future readers, or giving an interview about our New York Times Bestselling status. But if we're wise, our Writing and Industry Brands can receive workout in the far more immediate future: this year's

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