logo logo Menu Bar

Writer's Library
The Business of Writing › Branding/Promotion/Marketing


Publicity Tools For The Romance Writer

Welcome to Tools of Publicity for the Romance Writer. Allow me to arm you with the essentials you need to persuade journalists to write stories about you, editors to publish them, and radio and television personalities to invite you on their shows. First, you need a press kit, which is a folder or other package

Read More →

Putting Your Personal Brand To Work For You As A Writer

Whether you've gone through a Personal Branding exercise or not at this point, it's relevant to discuss what you're now going to DO with your Brand. How can having a Personal Brand really impact your efforts as a writer, and what are some techniques for "showing off" your Brand You can manifest your Personal Brand

Read More →

Setting A Realistic Budget

Let's begin with an assumption: Unless touted as the new mega-seller, whose first novel sold at auction for an astronomical, news-making advance, the average new author probably is not rolling in bucks. Agreed? We would all like bigger advances and lots of publisher perks (like an unlimited publicity budget), but the reality in the publishing

Read More →

Seven Steps to Personal Branding

In talking to my friends, associates and random strangers, I've noticed that while many seem intrigued by the concept of Personal Branding, the most popular reaction after hearing about it is an intense need to lay down and take a nap. Branding seems so...overwhelming. So comprehensive and involved and faintly worrisome. After all, what if

Read More →

Speaking Or Presenting A Workshop

Dear Barbara, My first book was published last year and since receiving The Call, I've gone on to sell four more stories to my publisher. I'm planning to attend the National conference in Atlanta this year and have started net-working with various writing groups and RWA Chapters. Several requests have come in, asking me to

Read More →

The Elements of Your Brand

Personal Branding can seem quite involved -- and as with anything, you can raise it to the level of obsession. (Not that I've ever done that). However, the easiest brands to maintain are those that reflect your true self and your core beliefs. I'll discuss the 'how' of determining your brand in a later article,

Read More →

The Personally Branded Pitch

As any basic marketing class will tell you, there are 5 - P - s of Marketing to keep in mind as you consider offering a product or service for others to buy. Those P's are: Product - or what you're selling Placement - or the channels in which you're selling your product (Online? In

Read More →

The Power Of Your Brand

If you're still reading, you're here to learn about branding -- specifically, personal branding. Of course, I'm not talking about burning your own skin, but it's interesting to note that the word 'brand' actually comes from a Middle English term meaning a 'torch or sword' that lights the way or leaves a mark. And to

Read More →

Three Simple Rules For Self-Promotion

When most writers set out to write a book, they’re interested in telling a story. Maybe they dream of one day being published, and of sharing their story with others. Few people think about having to go out and promote their work. In fact, for many authors, the idea of self-promotion has them shaking with

Read More →

Web Metrics For Fiction Writers

Learn What Your Website is Doing For You You already have a website; readers sign up for your newsletter; and you link to Amazon so visitors can rush off to buy your books. As a writer trying to build a following, are you getting the most out of your website? You can’t answer this question

Read More →