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The Business of Writing › Branding/Promotion/Marketing


Your Brand Promise: Step 1

Part of a series of brief articles on the Power of Personal Branding. With this article, we begin to explore the 'meat' of your personal brand and for that we have to look inward -- far inward. Because to achieve the greatest degree of success with your personal brand, it must reflect your innermost beliefs

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Your Brand Promise: Step 2

Now that you have established your brand's beliefs and values, or the emotional, spiritual and cultural values addressed by your brand, it's time to consider your brand's benefits and attributes. And good news: step 2 is easier than step 1. Why? Because your beliefs and values are largely internal and sometimes difficult for your audience

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