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The Business of Writing


Career Planning 3: The Skeleton

This article is the 3rd in a series covering the necessary steps for creating a career plan. We’ve explored our commitment to writing, done a realistic assessment of our pace, given voice to our vision and determined our target market. Now, we are ready to write a career plan. As we go into this phase,

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Career Planning 4: Goals

This article is the 4th in a series covering the necessary steps for creating a career plan. We’re approaching the mountain peak. Can you see it in the distance? Oftentimes I think we assume our vision is the peak, but in reality, it is the broad base upon which we build our career plans...moving from

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Career Planning 5: Staying On Track

This article is the 5th and final in a series covering the necessary steps for creating a career plan. Well...you’ve got a Career Plan, complete with Career Objectives, long term and short term goals. Do you feel accomplished? You should. It’s uncommon in the business sector for someone to take the time and effort to

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Creating a Promotion Target List

Looking for new places to send promotion information on your latest release? An outlet to publicize placement in a contest? Here is a list of spots you might not have considered for your publicity kit, advance reading copies, press releases or other promotional materials. Hometown newspaper (often a weekly), and regional newspaper (a bigger daily

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Creating An Internet Identity - For Authors

Article posted by Nina Davies with the permission of Cheryl Kaye Tardif. October to December is usually the busiest season for anyone wishing to promote their books. This is the time to schedule book signings at bookstores, readings at libraries and cafes, and it's also the time to fork out advertising dollars. Books don't sell

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Creating Your Own Name Brand

What's in a logo? In the world of branding, everything. A logo is the identifying symbol for a company that serves as a snapshot for what that company - stands for - or represents. Typically, a logo is comprised of stylized, colored text and, in many cases, an accompanying image. The combination of the Nike

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Finding A Good Agent

Dear Barbara, I've heard many horror stories about writers who entrusted their work to agents, only to have the manuscript left sitting on a shelf, or the royalties stolen. In fact, I once signed a contract with an agent who did almost nothing to market my book, and finally she disappeared without a word. She

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Getting The Most Out Of Email Lists

There are thousands of e-mail list out there on every subject you can imagine, and probably on a few you can’t and wouldn’t want to imagine. No matter what kind of writing you do, you can bet there are a number of lists just for that genre, or even sub genre. These on-line communities help

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Getting Your Brand Ready For Conferences

As we develop our Personal Brand as authors, we do so generally with some far-off goal in mind: positioning ourselves to our future readers, or giving an interview about our New York Times Bestselling status. But if we're wise, our Writing and Industry Brands can receive workout in the far more immediate future: this year's

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Goal Mapping

The movie, What the ?*&! Do We Know? explores the idea that our perception of reality affects that reality, that we can influence our own futures more than we may realize. I’ve long been a believer in writing down my goals and dreams as a way of putting them ‘out there’ in the universe, and

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