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  • Setting A Realistic Budget

    Let's begin with an assumption: Unless touted as the new mega-seller, whose first novel sold at auction for an astronomical, news-making advance, the average new author probably is not rolling in bucks. Agreed? We would all like bigger advances and lots of publisher perks (like an unlimited publicity budget), but the reality in the publishing world generally mirrors that in the business arena--you start at the bottom and work your way up. That in mind, getting the most for our PR dollars is of utmost importance. Determining how much you can spend without breaking the bank should be foremost in your mind.

    Because everyone's situation is different, I can't give you a definitive dollar figure on how much you should spend. Instead, take the following things into consideration:

    About Cindi Myers

    Cindi Myers

    Cindi sold her first novel in 1997. Writing as Cynthia Sterling, she wrote seven historical romances for Berkley and Kensington before turning to contemporary fiction. In 2006 her twenty-fifth book will be published. Almost half a million copies of Cindi's books have been published around the world.

    Her books have been translated into Spanish, French, Italian, Swedish, Finnish, Norwegian, German, Dutch, Korean, Japanese, and Greek.

    Visit her at www.CindiMyers.com