Okay, I’ve sold my books (yay!), and now it’s month two. What’s the worry du jour? Promotion. How much is enough? How much is too much? You can spend TON$ of money on promotion and it may not be worth it. The great fear of mine (and probably others) is, if I do nothing, will […]
Starbucks. Nike. Microsoft. On the surface, they are words that mean little or nothing. But when you see the name on billboards or TV or on a product, you know exactly what they represent. Starbucks calls to mind not just a cup of coffee, but a certain level of SUV-driving Yuppie affluence. Nike suggests sports […]
Article posted by Nina Davies with the permission of Cheryl Kaye Tardif. So you’ve written a book, had it published and you are now facing the dreaded book signing or book launch. Your palms sweat at the thought of facing droves of people and actually having to talk to them. You are a writer, not […]
For writers, the grass can often seem greener on the other side of the genre fence. Maybe you’ve been toiling away at your Regencies’ but you hear that Paranormal Romance is hot, and you think, ‘Hey, I’ve got a great idea for a paranormal!’ Or, perhaps you’ve been making good sales on your contemporaries, but […]
Looking for new places to send promotion information on your latest release? An outlet to publicize placement in a contest? Here is a list of spots you might not have considered for your publicity kit, advance reading copies, press releases or other promotional materials. Hometown newspaper (often a weekly), and regional newspaper (a bigger daily […]
Article posted by Nina Davies with the permission of Cheryl Kaye Tardif. October to December is usually the busiest season for anyone wishing to promote their books. This is the time to schedule book signings at bookstores, readings at libraries and cafes, and it’s also the time to fork out advertising dollars. Books don’t sell […]
What’s in a logo? In the world of branding, everything. A logo is the identifying symbol for a company that serves as a snapshot for what that company – stands for – or represents. Typically, a logo is comprised of stylized, colored text and, in many cases, an accompanying image. The combination of the Nike […]
There are thousands of e-mail list out there on every subject you can imagine, and probably on a few you can’t and wouldn’t want to imagine. No matter what kind of writing you do, you can bet there are a number of lists just for that genre, or even sub genre. These on-line communities help […]
As we develop our Personal Brand as authors, we do so generally with some far-off goal in mind: positioning ourselves to our future readers, or giving an interview about our New York Times Bestselling status. But if we’re wise, our Writing and Industry Brands can receive workout in the far more immediate future: this year’s […]
The title of this article may seem like a contradiction in terms. But it only seems that way. Your writing career doesn’t start with your first sale. It starts with the first word you type. By the time you sell, you need to have everything in place to market yourself and your books. By the […]
