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Your Brand Promise: Step 2

Now that you have established your brand’s beliefs and values, or the emotional, spiritual and cultural values addressed by your brand, it’s time to consider your brand’s benefits and attributes. And good news:

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Seven Steps to Personal Branding

In talking to my friends, associates and random strangers, I’ve noticed that while many seem intrigued by the concept of Personal Branding, the most popular reaction after hearing about it is an intense

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Write better. Right now.