As any basic marketing class will tell you, there are 5 – P – s of Marketing to keep in mind as you consider offering a product or service for others to buy. Those P’s are: Product – or what you’re selling Placement – or the channels in which you’re selling your product (Online? In […]
If you’re still reading, you’re here to learn about branding — specifically, personal branding. Of course, I’m not talking about burning your own skin, but it’s interesting to note that the word ‘brand’ actually comes from a Middle English term meaning a ‘torch or sword’ that lights the way or leaves a mark. And to […]
It arrived like a bolt of lightning from the heavens, on the gossamer wings of angels singing “Alleluia.” Okay, not quite. It actually came to me the day my daughter said, “My teacher thinks my book reports are too light, and I don’t put enough information in them. What am I doing wrong?” Well, I […]
When most writers set out to write a book, they’re interested in telling a story. Maybe they dream of one day being published, and of sharing their story with others. Few people think about having to go out and promote their work. In fact, for many authors, the idea of self-promotion has them shaking with […]
Tips for Pitching an Editor or Agent at a Conference © Susan Lyons Research editors/agents ahead of time. Pitch to an editor/agent who is interested in the kind of project you want to pitch. Then find out everything you can about the editor/agent and the guidelines for their line. If possible, find out whether the […]
Learn What Your Website is Doing For You You already have a website; readers sign up for your newsletter; and you link to Amazon so visitors can rush off to buy your books. As a writer trying to build a following, are you getting the most out of your website? You can’t answer this question […]
Part of a series of brief articles on the Power of Personal Branding. With this article, we begin to explore the ‘meat’ of your personal brand and for that we have to look inward — far inward. Because to achieve the greatest degree of success with your personal brand, it must reflect your innermost beliefs […]
Now that you have established your brand’s beliefs and values, or the emotional, spiritual and cultural values addressed by your brand, it’s time to consider your brand’s benefits and attributes. And good news: step 2 is easier than step 1. Why? Because your beliefs and values are largely internal and sometimes difficult for your audience […]
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