As any basic marketing class will tell you, there are 5 – P – s of Marketing to keep in mind as you consider offering a product or service for […]
If you’re still reading, you’re here to learn about branding — specifically, personal branding. Of course, I’m not talking about burning your own skin, but it’s interesting to note that […]
It arrived like a bolt of lightning from the heavens, on the gossamer wings of angels singing “Alleluia.” Okay, not quite. It actually came to me the day my daughter […]
When most writers set out to write a book, they’re interested in telling a story. Maybe they dream of one day being published, and of sharing their story with others. […]
Tips for Pitching an Editor or Agent at a Conference © Susan Lyons Research editors/agents ahead of time. Pitch to an editor/agent who is interested in the kind of project […]
Learn What Your Website is Doing For You You already have a website; readers sign up for your newsletter; and you link to Amazon so visitors can rush off to […]
Part of a series of brief articles on the Power of Personal Branding. With this article, we begin to explore the ‘meat’ of your personal brand and for that we […]
Now that you have established your brand’s beliefs and values, or the emotional, spiritual and cultural values addressed by your brand, it’s time to consider your brand’s benefits and attributes. […]
