You did it! You hit ‘The End.’
Congratulations! You’ve already done what 90% of people only dream of: you’ve finished the book.
That means you’ve survived the late nights, paralyzing writer’s block, and the endless rounds of edits. You’ve proven you have the discipline to see a story through. Well done!
Now, it’s time to get real.
If you’re here, you’ve either decided to go indie or you’re seriously contemplating it. But to get your book into the hands of readers, you need a new mission and a new set of skills.
We’re not going to sugarcoat it: choosing independent publishing is a massive undertaking. The moment you choose to self-publish, your role shifts.
You aren’t just the writer anymore. Now, you’re the Creative Director, Head of Marketing, Social Media Manager, and the CEO.
It’s a lot of work.
But, if you’re willing to put in the effort, the rewards are there: creative freedom, higher potential royalties, direct access to fans.
This is the magic of indie publishing, but it shouldn’t be a mystery. Over the next 7 weeks, we’re going to cover everything you need to feel confident about your decision to self publish—and exactly how to make it happen.
The draft is finished. Now, let’s get it on the shelf!
▹Week One: The Foundation
Stop thinking like a writer; start thinking like a publisher. We’ll debunk industry myths, set your trajectory, and handle the “legal” essentials—ISBNs, copyright, and the business mindset you need to succeed.
▹Week Two: Target Audience & Positioning
A book for everyone is a book for no one. We’ll pinpoint your ideal reader, master your genre tropes, and craft a visual brand that ensures your book doesn’t just sit on the shelf—it stands out.
▹Week Three: Metadata & Discoverability
Master the “invisible” side of publishing. We’re breaking down the science of blurbs, keywords, and metadata to ensure the right readers find your work, alongside tactical social media moves that actually move the needle.
▹Week Four: Production, Pricing & Profit
Go “Wide” or stay exclusive to Amazon? Sell direct or use a distributor? We’ll do the math on pricing and production so you can build a publishing model that actually turns a profit.
▹Week Five: Sales Funnels & Leads
Build a machine that works while you sleep. Learn how to use lead magnets and automated email funnels to turn casual readers into a loyal tribe of superfans—leaving you free to get back to writing the next book.
▹Week Six: Launch, Baby, Launch
A launch is an orchestrated campaign, not a single day. We’ll map out your ARC (Advanced Reader Copy) strategy and design a custom promotion plan tailored to your specific goals and bandwidth.
▹Week Seven: The Long Game
What happens after the hype? We cover the “Phase Two” of your career: paperback and audio expansions, special editions, and the long-term habits that keep your author brand consistent and thriving.
USA Today Bestselling author and industry veteran Bekah Brinkmeier is leading this course. With over 90 novels under her belt as both a novelist and a professional ghostwriter, Bekah doesn’t just teach theory, she lives the authorpreneur life every single day.
For over a decade, Bekah has navigated the ever-shifting tides of the independent publishing world. Based in the Pacific Northwest, she has built a sustainable, full-time writing career that supports her family.
When she isn’t dictating her next romance novel or hunting for agates along the Pacific coast, she’s sharing her experience as an instructor for AutoCrit, author coach, and captain of Team Plantser for the Novel 90 Writing Challenge.
Bekah knows exactly what it takes to build a sustainable, profitable career in this industry, and she’s ready to show you how to do it. You can find her on Instagram at @HeyCoachBekah.
Want to get a feel for Bekah’s teaching style? Check out her FREE Workshop on YouTube: “Make Readers Fall In Love With Characters!”
▹Session 1 – Monday, May 18 @ 6:00pm EST
▹Session 2 – Monday, May 25 @ 6:00pm EST
▹Session 3 – Monday, June 1 @ 6:00pm EST
▹Session 4 – Monday, June 8 @ 6:00pm EST
▹Session 5 – Monday, June 15 @ 6:00pm EST
▹Session 6 – Monday, June 22 @ 6:00pm EST
▹Session 7 – Monday, June 29 @ 6:00pm EST
Please plan for each session to be 90 minutes long.
If you can’t make it to a live session, don’t worry. Recordings and slide decks will be uploaded for you to enjoy at your own pace alongside the rest of the course.
7 complete modules of publishing how-to's, featuring video lessons, live classes and module assignments.
Access to supplements and examples for key learning.
Easy-to-follow worksheets, including our full Author Branding Exercise to help bring your unique author brand to life.
At the end of this course, you'll have everything you need to create a comprehensive launch plan for your next novel!
Connect with like-minded authors and discuss course content.
When you purchase a course or workshop you have access to the course materials forever, so you can come back whenever you need a refresher. If you access via the Academy Pass, you'll have access for as long as your Pass is active.
